Bob Carrasca owner Pillar Design

Owning a Product Design Firm – Bob Carrasca

We interviewed Bob Carrasca, the owner and founder of Pillar, about his motivations in starting his own product design firm and his life outside of the office. Read below to hear what he had to say.   Q: Tell us a little bit about yourself. Bob: I enjoy snowboarding, hiking and being up in the mountains and being deep in the PNW forests designing, building, maintaining and riding mountain bike trails. In the winter, I can also be found riding powder at the local resorts in our state or sometimes in the back country, exploring deep in the Cascades. I love the synergy that

Industrial designer sketches new product idea

Five Things to Consider if You Have a Product Idea

You wake up in the middle of the night with an ingenious new product idea, but how will you determine if it is feasible or worth developing? To help, we’ve broken down five of the main factors to consider if you are thinking about pursuing your idea.    Innovation – Your product needs to be innovative to stand out and will most likely be more successful if it solves a problem for its users. A thorough Google search should be able to tell you if your product idea already exists or if the market you are trying to enter is heavily saturated