Do the Hard Work Upfront
One of the biggest mistakes we see with new product ideas is that founders come to us with a solution already fully formed in their minds. While well-intentioned, this can set the project up for failure. We can design the best widget in the world, but if it does not solve the problem (or the problem is not worth solving), it doesn’t matter. This can cause otherwise positive engagements to end on a sour note. The client loves the product that was designed and prototyped, but it flops in the market, or it doesn’t truly solve the problem, and they’re left
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