3 key steps to product development with a licensed product
I personally worked directly on developing new products with some of the toughest license’s in the business. I guess you could call it a sort of badge of courage. I have worked with Star Wars, Lucas Film and Licensing, Pixar, D&D, Magic, Cranium, Hasbro and Disney. These licensed properties tend to be very complex and rich with details. The world building involved in many of these brands have with stood the test of time. resistance to fads and fashion. In long running properties such as Star Wars you can see how society trends, technology and evolution has changed the look and the feel of the product. A licensed is an amazing person who has to have