Pillar Product Design / 2022 / January
January 25, 2022 In blog

New Innovative Product – Mackie M.Caster Live

Last week in a live, virtual event held in conjunction with the NAMM tradeshow (National Association of Music Merchants), Mackie announced the launch of the M.Caster Live, a portable audio mixer for streaming and content creation. Alongside the M.Caster Live, they also announced their new innovative product line that features portable lighting and other creator accessories to make creating on the go breeze. Mackie came to Pillar with the idea of creating a portable solution to help bloggers and other content creators improve their audio quality and control. Branching away from their typical client in the pro-audio space, the new device

Inventor fills out product development design brief
January 12, 2022 In blog

How to Write a Product Development Design Brief

A design brief is a document that outlines the functionality and details of a proposed product. It helps to focus in on the goals and objectives of a project and can be used to communicate those key elements to outside product development teams. We’ve included the questions we prefer for our clients to answer and include below.   Core Functionality and Requirements The design brief should outline the general functionality of your product. You’ll want to explain your vision for how the product will work and what the core features and functions are. Depending on where you are at in the development process,